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5 Things Mid-Sized Businesses Need to Pay Attention to in 2025

Written by Ekwani Consulting | Nov 25, 2024 8:30:00 AM

Mid-sized businesses, especially in the beauty and retail industries, are key to the economy. They account for 99.9% of American businesses, hiring millions and creating two out of every three new jobs. 

 

However, figuring out the complexities of today’s market can be difficult. Thankfully, with tools like Oracle NetSuite, improving business productivity has never been easier. Read on to learn about some solutions this powerhouse ERP provides — helping you gain key insights and analytics that empower you to make informed decisions quickly.

Enhancing Artificial Intelligence and Customer Experience

As most can agree, AI is reshaping the landscape for mid-sized businesses. For beauty and retail businesses, using AI for inventory management, personalized marketing, and customer insights can unlock new revenue streams. 

 

Customer experience, or CX, is the key component that sets successful and scalable mid-sized businesses apart. CX 2030 Vision Report highlighted prioritizing CX can drastically impact your bottom line. Tools like Oracle NetSuite help businesses to track customer interactions and specifications, allowing for tailored experiences that keep customers coming back.

Bolstering Cybersecurity and Smart Spending 

In today’s economy, every dollar counts. Mid-sized businesses, particularly in beauty and retail, must examine spending carefully to avoid waste. Many companies overspend on ineffective IT solutions. 

 

Unfortunately, mid-sized businesses are increasingly targeted by cybercriminals, with almost half of all breaches having an impact on companies with fewer than 1,000 employees. Investing in strong cybersecurity measures through detailed platforms like Oracle NetSuite can defend your business from potential situations.

Prioritizing Employee Well-Being

A well-pleased workforce drives business success. However, quick growth can lead to communication overload, causing burnout. Adding effective communication strategies through Oracle NetSuite can streamline information. Because let’s face it – the shift towards remote and hybrid work is definitely here to stay. 

However, Oracle NetSuite’s cloud-based solutions can provide your team with seamless collaboration, regardless of location. This can give mid-sized beauty and retail businesses leverage to offer dynamic work environments. 

Breaking Down Data Silos

Siloed information can cost companies up to 30% in revenue yearly. Mid-sized businesses need mixed systems to create collaboration and enhance productivity. Oracle NetSuite’s merged platform lets teams access real-time data, breaking down blockages and improving company culture, which is vital for customer experience and retention. 

 

By creating seamless communication across departments, organizations can respond more quickly to market changes and customer requests. This alertness not only boosts operational efficiency but also drives innovation, positioning businesses for long-term growth. Ultimately, investing in systems helps build a more unshakable and competitive organization.

Upgrading Technology

It is crucial to stay current with technology for growth. Mid-sized businesses, especially in fast-paced sectors like beauty and retail, can benefit from Software as a Service (SaaS) solutions. Oracle NetSuite gives the agility to scale and upgrade your tech without the drama of traditional infrastructures, ensuring you stay competitive and creative. 

 

So if you’re a mid-sized beauty and retail business looking to expand or seal the deal on the success you’ve already attained, then look no further. Take advantage of the potential to excel by embracing key trends like AI,  customer experience, and integrated technology solutions. By taking advantage of Oracle NetSuite, you can improve business productivity, streamline operations, and positively affect your brand for future growth. 

 

For more info on implementing NetSuite into your business, reach out to our team today.